This is rather proposition rather statement of the template for communication action plan implementation. Therefore I will be very glad for any kind of notes, propositions and comments on the current topic!
Наведений зразок процедури підготовки комунікації – це швидше пропозиція, ніж готова форма. Відтак, буду радий будь-яким коментарям, зауваженням та пропозиціям! [читати українською – Communication Action Plan [ukr]
Данный пример процедуры подготовки коммуникации – это скорее предложение, чем фиксированная форма. Поэтому, буду рад любым комментариям, замечаниям и предложениям! [прочитать на русском Communication Action Plan [rus]
The 5-stage Communication Action Plan:
- Validation:
– actual situation of the media- and information realm analysis (media and market research);
– audit of Organization (SWOT-analysis, communications and reputation audit).
- Strategy:
– tasks and aims of communication formation;
– basic communication channels and associated solutions specification;
– criteria and characteristics of communication evaluation revelation;
– closing stage of communication prediction and preparation.
- Content:
– keynote idea of communication creation (slogan, image, design, etc);
– key messages development;
– description of the objects and subjects of communication (target audiences and groups, opinion leaders, speakers, etc);
– definition of the “open” and “closed” information;
– elaboration of the main topics and control over information coverage development.
- Communication tools and channels:
– communication forms preferences adoption;
– activities within framework of the main communications channels development;
– main resources of communication preparation.
- Evaluation of communication:
– timeline of activities fixation ;
– reporting system description;
– stages of the communication regulation and corrections identification.
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